Active Campaign Review: [Definitive Guide] 2024
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This is the most complete Active Campain Review online.…
In this comprehensive guide, we’ll cover:
What’s the Best Value CRM? Let’s cut to the chase…
We tested the top 13 CRMs on the market, and the best value on the market is the Active Campaign.
Want to know why?
Well, in this review, we’re going to cover how the fastest-growing marketing and sales software has helped more than 90,000 small businesses around the world grow their revenue.
Active Campaign brilliantly integrates automation, advertising, and sales tracking in one CRM platform.
Small businesses using Active Campaign will agree that they relate better with customers and save more time on other business activities while using this best CRM.
As a small business…
… you need a CRM that provides solutions to your marketing and sales needs.
In this case, Active Campaign fits that bill, providing the most valuable experience of the CRMs in its class.
Let’s take a look
Active Campaign is a cloud-based solution that creates web analytics, email marketing campaigns, leads scoring, and of course, top-notch customer relationship management.
The CRM platform provides access to detailed tracking and reporting of sales processes. It, therefore, creates perfectly customized campaigns for targeted audiences.
Compared to other CRMs within its category, Active Campaign is the best value, by a stretch.
Basically, you get a whole lot more than you pay for.
And compared to other automation software, it comes at a very affordable price.
So if you want a CRM at the best value, you’ll love this guide.
Buckle up.
Let’s get started.
Insider Business School – Best Value Award
Bottom Line : Provides more features at a fraction of the cost of other CRMs
Pros
Cons
Our Verdict: Active Campaign CRM
When it comes to small businesses seeking an all-inclusive marketing solution, Active Campaign is highly recommendable.
This CRM offers robust marketing automation and other features like email marketing and sales tracking that will improve your customer relationship, and in turn, bring you more bang for your bucks.
Whether you’re a SaaS or eCommerce business, Active Campaign’s automation tool is your best bet to upscale your business.
Why’s that?
Active Campaign has an in-depth reporting and analysis feature that helps you stay abreast of your sales activities and the results each of these activities bring to your pocket as a business.
Through email marketing and automation efforts, your sales will uniquely increase, allowing you to compete with the big guns.
Compare to Similar CRM’s
Active Campaign is renowned for its robust sales and marketing processes, which have helped businesses achieve their growth goals.
This CRM has succeeded in proving unique amongst others through marketing automation, strategic campaigns, and smart monitoring of business activities.
Beyond email automation, Active Campaign remains top on the list of CRMs that will help you stimulate your growth as a small business.
And why is that?
Active Campaign’s marketing features are top-notch and easy to use.
Over 100,000 users will testify that their businesses have taken a turn since they started using Active Campaign.
Truly, this CRM considers your needs and offers you a customer relationship management tool with low monthly outlay.
Value for Money
Though relatively new in the game, Active Campaign has become a leader in the marketing automation world.
Active Campaign is most appropriate for small businesses that want to increase their sales with an easy campaign strategy.
The marketing platform has an exceptional design…
What’s more…
This marketing automation CRM considers your small business by continually coming up with innovative features that bring you more sales.
The features include machine learning, predictive content, predictive sending, and predictive win-probability lead scoring. These and more will automate your marketing processes and speed up your sales growth.
Other CRMS tend to offer event tracking and dynamic content only when you subscribe to their most expensive packages. But with Active Campaign, every user will access enterprise depth at the cheapest pricing.
This CRM beats its alternatives by a country mile – providing a myriad of sales features at great pricing!
Value for Money Rating
Ease of Use
While using some of our CRMs, we found non-essential features that simply overcomplicated our customer relationship management.
Enter – a steep learning curve.
But when using Active Campaign, you’ll notice that their dashboard is well designed and highly intuitive.
Active Campaign is the pioneer of the visual marketing automation builder, which makes it easy to navigate the dashboard and utilize the CRM features.
Even if you’re using Active Campaign as a free trial, you’ll soon realize that customer relationship management on this CRM platform requires no extra training.
Even if your team members are non-designers or non-technical, they will find it easy to use the dashboard and automations that the platform gives.
Non-tech savvy users of this software appreciate features like google analytics, automated emails, and the drag and drop feature when creating automations.
There’s more…
To get started on Active Campaign, you only need to provide your name, email address, and company name. Then, answer questions on how you’d prefer to use the service.
The tools and lists are displayed for you to navigate easily. So you know where to click even as a first time user.
Also, the demo data will show you how to use the critical sections of Active Campaign CRM.
Active Campaign helps you manage your customers easily, regardless of the scope of your business.
Ease of Use Rating
Sales
Active Campaign CRM ensures that no sales contact slips through the cracks.
At a glance…
… you can view your entire sales process, and your sales team is constantly kept up to date with everything concerning sales.
This marketing platform allows each user to track every interaction.
So a member of the sales team can quickly pick up from where someone else left off.
Active Campaign works as a sales automation tool that helps prioritize the leads to focus on. This lead scoring feature reveals how much each contact has warmed up.
Using Active Campaign will give you a lead score based on how often customers interact with your product or service.
This engagement tracking of visits to your site or how often they click your emails tells you the contacts that are open to buying from you.
Without spending time manually prioritizing leads, Active CAmpaign ensures your sales are automated through engagement tracking and custom-designed forms that collect information about customers.
What’s more…
The Active Campaign CRM helps you manage all contacts and their information, thereby guiding your campaigns appropriately.
It also offers a central platform where every user can view contact details and engagement.
That way, you don’t need to search for emails or trawl through social media for basic information.
Instead, you have more time to sell.
Sales Rating
Marketing
Active Campaign has by far one of the best marketing automation tools you’ll find on the market today.
Its marketing automation feature, which the providers call marketing automations, is highly intuitive and easy to use.
Using Active Campaign allows you to send emails to both new and existing customers. You also have control over the kinds of emails you send.
And without being a tech pro, the marketing automation CRM helps you create engaging email campaigns.
Automating emails on Active Campaign gives you more time to focus on other tasks that your teams need to complete. And you can customize your emails or use an existing template, using the drag and drop email builder feature.
Also, create dynamic content, subscription forms, and split tests on any of your email campaigns.
And there’s more…
This CRM also helps your online marketing by enabling you to send both mass emails and tailored messages to individual customers to welcome them, appreciate them over a purchase, or follow up on requests.
In the long run, you save more time, and your email marketing stays on top.
But that’s not all…
Marketing automation Active Campaign style takes marketing beyond just email marketing. It offers site tracking, which helps you know what your website visitors are looking for.
Active Campaign’s site tracking regularly shows you the information your contacts seek on your website. That helps you follow up appropriately and create more engaging content that boosts your small business’ conversion rates.
Marketing Rating
Reporting
Information Technology has made customer relationship management easy.
When you use this CRM, you can view engagement metrics for your email marketing on one dashboard screen.
Quickly see clicks, shares, bounce, and open rates at a glance on the user interface. This feature will help you pinpoint successful email marketing techniques, social media outreaches, and drip campaigns.
So you can refine your marketing strategy.
Why do I want reporting?
Active Campaign’s reporting feature keeps you up to date on subscribers’ activities. You’ll see targeted audience responses and find individual engagement levels.
This automation tool has high-quality reporting.
You’ll receive real-time statistics on the performance of your team’s email marketing.
For a better customer experience, Active Campaign offers different performance reports, which are Automations performance, Campaigns performance, and Tag Counts Report.
The automations performance report will give you an aggregate of every automation on campaigns and show you the performance of automation campaigns compared to how many contacts go through it.
For campaign performance…
… every user gets the detailed stats needed to analyze campaigns, click rates, bounce rates, and so much more.
The tag counts report available for Plus plans and higher subscriptions shows all tags and contacts collected. With this report, you’ll know what time your emails are more likely to be opened during the day and which leads will easily become sales.
Reporting Rating
Customer Support
While it’s challenging to find support on fast-growing platforms, Active Campaign has only become better at supporting their customers.
Active Campaign offers several support options for a better customer experience. So you can be sure that issues will be solved within minutes.
This marketing tool for small businesses hosts several short but clear video tutorials covering email marketing, landing pages, and more, including clips on how to use Active Campaign.
You will also get onboarding webinars, tutorial videos, and 24/7 live – chat support using Active Campaign.
Yet, there’s more…
Not only was the Active Campaign support prompt and timely, but we also met empathetic and knowledgeable reps and consultants on the CRM customer support lines.
Even if you prefer sending an email to support, you’ll usually receive a response within an hour.
This CRM has an active online community for users who want to troubleshoot common problems. So whether you visit the Facebook group, community forum, or Slack channel, you’ll easily connect with other small business owners.
Active Campaign also offers one on one training. You can further use their free migration services for conversations with certified CRM consultants. These consultants will help you utilize the software features, whether you’re into real estate, non profit organization management, or any other small business.
Reporting
Information Technology has made customer relationship management easy.
When you use this CRM, you can view engagement metrics for your email marketing on one dashboard screen.
Quickly see clicks, shares, bounce, and open rates at a glance on the user interface. This feature will help you pinpoint successful email marketing techniques, social media outreaches, and drip campaigns.
So you can refine your marketing strategy.
Why do I want reporting?
Active Campaign’s reporting feature keeps you up to date on subscribers’ activities. You’ll see targeted audience responses and find individual engagement levels.
This automation tool has high-quality reporting.
You’ll receive real-time statistics on the performance of your team’s email marketing.
For a better customer experience, Active Campaign offers different performance reports, which are Automations performance, Campaigns performance, and Tag Counts Report.
The automations performance report will give you an aggregate of every automation on campaigns and show you the performance of automation campaigns compared to how many contacts go through it.
For campaign performance…
… every user gets the detailed stats needed to analyze campaigns, click rates, bounce rates, and so much more.
The tag counts report available for Plus plans and higher subscriptions shows all tags and contacts collected. With this report, you’ll know what time your emails are more likely to be opened during the day and which leads will easily become sales.
Customer Support Rating
Frequently Asked Questions (FAQ’s)
What is Active Campaign good for?
Active Campaign is suitable for small businesses looking to improve their sales and expand their reach.
The CRM offers email automation and sales automation that will help you market your products or services to an extended number of contacts.
Through automated emails and a wide range of email templates, you can communicate with your customers in groups or as individuals with diverse needs.
Though relatively low, Active Campaign pricing gives you access to easy to use contact management and customer relationship management styles.
To engage with your customers without spending mega bucks, you need to choose Active Campaign.
Here’s more…
Active Campaign allows you to run both individual accounts and business accounts. This means that as a B2B or B2C marketer, you’ll enjoy its features, which include lead scoring, live chat messaging, google analytics, and so much more.
You can also integrate with other applications like WordPress, PayPal, Gmail, Stripe, and Shopify, on the Active Campaign platform.
Active Campaign is for small businesses that want an active relationship with their customers.
Is Active Campaign a CRM?
Active Campaign’s CRM tool will help you score your leads and highlight the contacts that are more likely to buy from you. Its automations provide streamlined and personalized communication with customers.
Active Campaign is a top-rated email marketing and automation tool with many exceptional features and exciting integration technology.
Components like event tracking, split testing, sales tracking and customer relationship management make it perfect for small businesses.
Automate your marketing, and save more time with Active Campaign features like contact and lead scoring, task creation, and sales team notification.
But that’s not all…
Every user can customize the interface to their taste, making it easy to carry out daily tasks and business activities.
In essence, Active Campaign will simplify your business marketing and sales processes.
Is Active Campaign better than MailChimp?
Active Campaign and Mailchimp are email marketing tools. These two marketing automation platforms are the biggest you’ll find today.
Both platforms allow you to create personalized messages and send out automated campaigns. They also offer drag and drop interfaces and hosts of email templates.
However, Mailchimp doesn’t give its users enough customization options. There’s also a limit to personalizing content to your audience or creating conditional content.
While Mailchimp stands out for its autoresponder templates and automated creation of segments based on customer behavior, Active Campaign features B2B contact management and segmentation.
Mailchimp gives reports on your business performance, compared to other CRM users in your industry, while Active Campaign focuses more on your activities’ performance to achieve more sales.
What’s more…
With Active Campaign, analytics features are more flexible for users, and the campaign builder more visually intuitive.
Mailchimp might appeal to you because of the free version it offers your first 2,000 subscribers. But you’ll soon find out that saving a few dollars a month is not enough when your business outgrows the free version, and you need to build your contact list.
Is Sendinblue any good?
Sendinblue is an email marketing solution for small businesses. It empowers users to send emails with ease.
With over 50 templates to choose from, you can design emails and newsletters without technical skill. Also, send up to 9,000 emails per month, without a charge.
SendinBlue helps you increase your sales through SMS campaigns, scoring, and the use of plugins like WordPress and Magento.
The automation tool prioritizes user experience alongside a state of the art marketing solution.
Beyond its email marketing feature, SendinBlue offers solutions to contact management, automated campaigns, and transactional messaging.
But here’s the thing…
While SendinBlue is excellent for sending out email newsletters without advanced features, it does not help with other customer interactions like sales reporting, sales tracking, or lead scoring.
Our Final Verdict: Active Campaign Review
So there you have it, but here’s our last word.
Digital marketing is essential in today’s business world. So it’s good that you adopt a smart approach to marketing for exponential sales growth.
Aside from your product or service, customers want information and want to relate with you.
Customer relationship management ensures that you communicate (in the background) with your customers, even while you’re busy doing other things.
This Active Campaign review shows you how you must have automations to expedite more sales.
Now, which will be on your shopping list? Is it going to be any of the best CRMs for small businesses, or Active Campaign CRM, the IBS Award winner for Best Value?
You can’t go wrong with our Best Value Choice.
Our Final Verdict Rating
Conclusion: Active Campaign Review
We’ve done the hard work testing and putting this review together.
Indeed, Active Campaign is the all-in-one marketing automation and sales CRM software for small businesses.
It’s not only easy to use.
Active Campaign offers site messaging, event tracking, split testing, dynamic content, conditional automations, and so much more.
These features are just what you need to deliver on your promise and compete with other businesses in your industry.
We recommend the Active Campaign CRM for businesses that want to move to the next level through customer relationship management.
See owner reviews and check out current prices by clicking on the link below.
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